“While revenue in other sectors of the book industry remains flat, YA is booming.”—Los Angeles Times*
GRAND RAPIDS, Mich.-- Teens are reading like never before with books like Eragon and the Harry Potter series fueling the Young Adult market. The growing rate of teenage readers, who want entertaining books that meet their spiritual needs, can now look to Zondervan. In May 2008, Zondervan will launch their Young Adult line with fiction titles by three of the top five selling Christian YA authors: Melody Carlson, Bryan Davis and Bill Myers.
“Book sales to teenagers are booming in the secular market. But there is very little out there for Christian teenagers,” explains Alicia Mey, vice president of marketing for Zonderkidz. “We’re excited to be able to fill this gap with the best authors in the business: Bryan Davis, Melody Carlson, Bill Myers, Robert Elmer, Brandilyn Collins and DJ Reynolds.”
To meet the interests and spiritual needs of a growing youth market, Zondervan will publish in a variety of genres, including chick lit, supernatural, adventure and fantasy for teenagers 12 to 15 years old. Readers can look forward to books by bestselling fiction author Brandilyn Collins. Collins will make her debut in 2009 bringing her trademark “Seatbelt Suspense” to the YA market. Author DJ Reynolds, the author of Scarlet Moon and Midnight Pearls, which was recognized as an ALA 2005 Popular Paperback for Young Adults, will debut in 2008.
By entering this market, Zondervan will bring their family-friendly, Christian values to a group that is searching for the influence of Christ-centered books. In a recent study by the Barna Group, two-thirds of all born-again Christians make a profession of faith before age 18. Zondervan intends to publish ten titles a year to help provide the resources necessary for teenagers making this profession and commitment.
(Thanks to Brandilyn Collins for this information.)
